Selected Project Case Studies

Whitney Place

322 Unit Condo Conversion

Metairie, Louisiana

Sold and Closed over 300 units in

120 days during major recession and 18% mortgage interest rates.

Treo @ Kettner

330 Unit New Development

San Diego, California

Pre-Sold 80% of the units within the project enabling the developer to secure construction financing. 100% sold prior to completion with total unit sales exceeding revenue projections by over $20 million.

Pinnacle Museum Tower

182 Unit New Development

San Diego, California

Pre-sold 80% of all units prior to the start of construction and 100% before project completion. Project selling price was $120/sf higher than direct competitors, exceeding developer revenue projections by more than $11 million. This project also facilitated the construction of  a new Children's Museum on the adjacent site providing a much needed resource for Downtown.

Port Grimaud & Port Louis

185 Unit Resort Sailing Village

Mandeville, Louisiana

Pre-Sold 120% of all units within

90 days following public opening  and without any paid advertising.

Central & Buchanan

387 Units - Project Consulting

Phoenix, Arizona

Directed project architects through conceptual design phase enabling the developer to sell the land on a "per unit" basis rather than market price per square foot. Increased land value by over $12 million.

Park Fifth

976 Unit Mixed-Use Development

Los Angeles, California

Consulted on project's conceptual design and directed floorplate and floorplan modifications prior to the initiation of project marketing and sales program. Pre-sold over $350 million within 90 days achieving an average selling price in excess of $1,200/sf. Project received top design awards in New York and Los Angeles and will be the tallest condo project west of Chicago.

"From Concept To Closings"

NEWUrban

Consulting . Marketing . Sales